Sweetfin partnered with Adway to create awareness for their famous poke restaurant and take-out, located in the heart of Santa Monica.
For Sweetfin, the goal was to create awareness for the brand and to measure foot traffic to the store post campaign exposure. This was possible using AdWay's patented technology where the the exposures can be attributed to in store foot traffic.
For Sweetfin, Adway chose a geo-targeting approach within a half-mile radius around their Santa Monica location. We ran a colorful video ad when the car was in the vicinity of the restaurant. Outside the designated geofence, we ran a large visual static ad that took up the whole panel of the car.
The campaign performed extremely well generating 46,000 impressions per driver over a period of six weeks. Adway also recorded 27 conversion which were directly attributable to the campaign.
Highlights:
Impressions Delivered: 230k
Verified Impressions*: 30k
Verified Impression Rate: 13%
Campaign Duration: 6 weeks
Verified Impressions* - Impressions captured by Adway's BT technology in real-time.